Billboards by Nicholas Sparks
Every day, on my walk to school, I pass a construction site of brand-new condominiums. They'll have a view of the resevoir (a really decent little body of water) and the park. In the forefront of the site there's a large billboard for these units. Its design is elegant-- it depicts a svelte woman with sleek hair in a tailored skirt and blouse gazing out her picture-window. And in large script across the top, it advertises these new... elegant... "Gracious" condominiums.
Spacious? no.
Graceful, even? no.
GRACIOUS.
Now, I ask you, friends... what the hell is a gracious condominium?
I suppose it thanks you for living in it when you walk in the door. It must also respond modestly and with appreciation when you compliment it. Maybe it gets you that hazelnut cream you like for your coffee?
So much for my place. I mean, it's considerate enough, but I'd never call it gracious.
5 Comments:
I am always pleased when others are outraged by the idiots who run the advertising industry. I always come back to the question: "who came UP with that idea?" A friend of mine always counters with, "Who okay-d that idea?" What executive in an office would say - yes, you're totally right - this condo is gracious.
WTF!
I SECOND! to anything Lana WTFs.
Word. If Lana WTF's something, you know it's WTF-worthy.
There's a new sign in the window of the dollar store near my house that reads, in part,"Everything $.99 or less and up."
Wha???
LMAO! That sign is ingenious.
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